A major integrated Mass Media campaign has begun rolling out across Australia. The first pillar of our scheduled campaign is the release of the film.

This creative campaign is designed to educate and awaken everyone in the country about our quest. We want to enlist the support of all Sydneysiders in the remaking of Sydney as the world’s best 24 hour city.

The campaign will be implemented in a series of phases.

  • Phase One – Creation and Release of ‘After The Lockouts’ film.

  • Phase Two – Publicity Campaign for ‘After The Lockouts’.

  • Phase Three – Website and Social Media Campaign for ‘After The Lockouts’.

  • Phase Four – Launch of the ’24 Sydney’ Brand and Campaign.

  • Phase Five – Mainstream Media Campaign for ’24 Sydney’ Brand.

  • Phase Six – Online Digital Media Campaign for ’24 Sydney’ Brand.

  • Phase Seven – PR Campaign for ’24 Sydney’ Brand.

The campaign will be devised and executed by the Desire Groupe, a bluechip marketing communications Agency that was founded in 1993.

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