24 logo color_Option 1_navy

What started as just a film project has become something much more. It is the beginnings of a movement to unite all divided parties under a common quest, to make Sydney the World’s Best 24 Hour City once again.

In consultation and collaboration with all key parties the Desire Groupe will curate a strategic blueprint for Sydney and mobilise the resources and talent to make it a reality.

We have studied the strategies and initiatives that other great cities have used to make their cities both vibrant as well as safe. And now we want to customise these to the unique situation and issues of Sydney. We want to bring together the smartest minds from the Public and Private sector to help us form and execute this blueprint.